There are a lot of different opinions as to which SEO-geared tasks are considered on-page SEO and which are considered technical SEO tasks. The best explanation I found was “Technical SEO involves making sure that your website’s code is clean and effective, while on-page SEO has to do with the way that your website is formatted. You could say that technical SEO is focused on performance, while on-page SEO is focused on content.”
In addition, many website designers, such as myself, provide on-page SEO and some aspects of technical SEO. One thing is for certain; on-page SEO and technical SEO are both essential components of optimizing a website for search engines, although they focus on different aspects:
- On-Page SEO
On-page SEO focuses on optimizing individual web pages for relevant keywords and user experience:- On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines.
- It includes optimizing content, HTML source code, and site architecture elements when directly controlled by the website owner or administrator.
- Key elements of on-page SEO include keyword optimization, meta tags (title tags, meta descriptions), heading tags (H1, H2, etc.), URL structure, internal linking, and fresh content quality and relevance.
- On-page SEO aims to improve the user experience, relevance, and topical authority of individual web pages to increase their visibility in search engine results.
- Technical SEO:
Technical SEO deals with backend website optimizations that affect search engine crawling, indexing, and rendering- Technical SEO focuses on optimizing the technical aspects of a website to improve its search engine visibility and crawling efficiency.
- It deals with backend elements of website optimization that affect search engine crawling, indexing, and rendering.
- Technical SEO involves optimizing website speed and performance, mobile-friendliness, website architecture, crawlability, indexability, structured data markup (schema.org), XML sitemaps, canonicalization, and URL redirects.
- Technical SEO ensures that search engine bots can access, crawl, and understand the content of a website effectively, leading to improved indexing and ranking in search engine results pages (SERPs).
In summary, while on-page SEO focuses on optimizing individual web pages for relevant keywords and user experience, technical SEO deals with backend website optimizations that affect search engine crawling, indexing, and rendering. Both are crucial for improving a website’s overall search engine visibility and performance.
